Listar por autor "Flores Romero, Martha Beatriz"

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Análisis de la competitividad de la industria de las frutillas en México, a través de la ventaja comparativa revelada, periodo 2001-2017

Ponce de León Núñez, Laura (Universidad Michoacana de San Nicolás de Hidalgo, 2018-03)

This project makes an analysis of the evolution of the revealed comparative advantage of strawberries in Mexico in terms of competitiveness, considering as a point of reference the flow of import and export values, during ...
Análisis de los factores que incrementan la competitividad en las PyMES de construcción en la ciudad de Morelia, Michoacán

García Torres, Carlos Augusto (Universidad Michoacana de San Nicolás de Hidalgo, 2016-12)

The present document is a study of competitiveness in construction companies, in which some variables (Marketing, Quality, Productivity and Strategic Management) are analyzed to verify that their use in SMEs can satisfactorily ...
La calidad y benchmarking, como herramienta de crecimiento, caso de un spa en Morelia

Tinoco Mejía, Gricelda (Universidad Michoacana de San Nicolás de Hidalgo, 2023-08)

This study is oriented towards the application of quality and benchmarking tools in a Spa organization, with the solid purpose of promoting its growth. The research was carried out through direct observation, opinion polls, ...
La calidad y competitividad como factores clave de éxito en las empresas

Álvarez Valdovinos, Karla (Universidad Michoacana de San Nicolás de Hidalgo, 2018-10)

This thesis describes the main theories of quality and competitiveness models in the Business Environment, emphasizing small and medium enterprises. Tools necessary for a company to enter its market and achieve position ...
La competitividad de la industria automotriz de México y los BRICS, a través de la ventaja comparativa revelada, 2001-2019

Hernández Arvizu, María del Pilar (Universidad Michoacana de San Nicolás de Hidalgo, 2021-07)

In the present research work, the comparative advantage of the Mexican automotive industry and the countries of emerging economies that make up the BRICS group is revealed, that is, Brazil, Russia, China, India and South ...
Competitividad de las empresas productoras de tequila mexicano ubicadas en el municipio de Tequila, Jalisco, México que exportan al mercado estadounidense

González Pérez, Fabrizio (Universidad Michoacana de San Nicolás de Hidalgo, 2023-06)

The present research is an in-depth study on the competitive deficiencies of Mexican tequila-producing companies located in the municipality of Tequila, Jalisco, Mexico. Tequila is one of the most important products for ...
La competitividad de los talleres del municipio de Paracho, Michoacán que exportan guitarra artesanal a Estados Unidos

Villicaña Pérez, Leopoldo (Universidad Michoacana de San Nicolás de Hidalgo, 2015-08)

In the present investigation, it examines the trade in the guitar craft workshops in Paracho Michoacán in the United States, enphasizing the great participation that has the country to México. To analyze the Competitiveness ...
Competitividad del jitomate mexicano en el mercado de la Unión Europea, durante el periodo 1990 - 2016

Delgado Aburto, David (Universidad Michoacana de San Nicolás de Hidalgo, 2019-07)

The present investigation has as purpose to know the competitiveness of the Mexican tomato in the market of the European Union during the period 1990 - 2016 as well as to identify its main determinants, the methodology is ...
La competitividad turística de los pueblos mágicos de México y su relación con el PIB turístico

Pérez Romero, Miriam Edith (Universidad Michoacana de San Nicolás de Hidalgo, 2022-11)

The magical towns, in their search to be an instrument of impulse to the tourism of the Mexican localities, face highly competitive national and international tourist destinations. In order to propose strategies to face ...
Competitividad y productividad de la industria de alimentos de México, 2005-2015

Marín Orantes, Tania Janette (Universidad Michoacana de San Nicolás de Hidalgo, 2018-06)

The purpose of this research is to identify if the competitiveness of the Mexican food industry was determined by productivity during the period 2005-2015. The methodology is based on measuring the revealed comparative ...
La comunicación intercultural, las variables culturales y la competitividad en las negociaciones internacionales

Peña Zalapa, Alma Angelina (Universidad Michoacana de San Nicolás de Hidalgo, 2012-12)

Among the various aspects related to foreign trade, communication between people from different cultures is one of the most interesting and difficult to master. This is why it is important to follow some tips / guidelines ...
El Consejo de la Comisión Estatal de los Derechos Humanos de Michoacán como organización inteligente. Una propuesta desde la teoría organizacional

Álvarez Valdovinos, Efrén (Universidad Michoacana de San Nicolás de Hidalgo, 2023-01)

This work develops a proposal to improve the strategic planning of the Citizen Council of the State Human Rights Commission in Michoacán, based on a scheme and working documents specifically designed for such purposes. ...
Determinantes de la capacidad de internacionalizar la cerveza artesanal mexicana

Ruiz Morales, Omar (Universidad Michoacana de San Nicolás de Hidalgo, 2020-12)

The high growth of Mexican craft beer during the last decade has allowed it to spread to foreign territories, however, its export is little compared to other countries. The purpose of this research is to know the influencing ...
Determinantes de la internacionalización de las franquicias mexicanas, 2014

Méndez González, Carlos (Universidad Michoacana de San Nicolás de Hidalgo, 2015-11)

On this research we identified and analyzed the determinants of Mexican franchising internationalization. The theoretical framework of this research is the firm internationalization theory and the resource based-view theory. ...
Fuentes de Inversión en el sistema financiero y mejores opciones tradicionales y no tradicionales

Gutiérrez Ambriz, Antonio Emanuel (Universidad Michoacana de San Nicolás de Hidalgo, 2021-08)

The current Mexican economy presents a lack of financial information that triggers bad habits and misinformation not adequate for the average person, causing losses, imbalances and unforeseen situations for them. That is ...
El impacto de la administración en la eficiencia del quehacer arquitectónico en las grandes empresas constructoras ubicadas en Morelia, Michoacán

Ventura Ruiz, Indira Citlalli (Universidad Michoacana de San Nicolás de Hidalgo, 2018-01)

The sector of the construction industry as an economic indicator is complex and presents a series of specific characteristics that condition its existence, structure and functioning; thanks to strategic planning we can ...
La importancia de las TIC´s como herramienta clave para las mujeres emprendedoras a partir de Covid 19 en Morelia

Báez Chacón, Alejandra Teresa (Universidad Michoacana de San Nicolás de Hidalgo, 2023-05)

The main objective of this thesis protocol is to project the importance of ICTs as a key tool for women entrepreneurs from COVID 19 that arises at the beginning of 2020, starting from the new technological methods for ...
Internacionalización del cine mexicano: un análisis de la producción cinematográfica 2000-2014

Rivas Cabrera, Rodrigo (Universidad Michoacana de San Nicolás de Hidalgo, 2016-05)

This paper aims to show a detailed strategies necessary for the commercial success of Mexican film productions analysis. considerations that may make producers since the movie is filmed until exhibited in theaters are ...
Marketing en la tecnología moderna

Jacobo Álvarez, Javier David (Universidad Michoacana de San Nicolás de Hidalgo, 2021-03)

Nowadays, with technology within the reach of the majority of the population, the internet has become a fundamental tool for people's daily lives, as well as for most companies that constantly have to adapt to the changes ...
Modelo de negocios para empresa metalmecánica en Morelia, Michoacán

Rodríguez Romero, Noel (Universidad Michoacana de San Nicolás de Hidalgo, 2023-08)

The business model proposed in this document will be the starting point for the implementation of an already legally constituted organization, and preceded by another in operation, which has granted permission, for the use ...

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