This research project studies the financial feasibility of establishing and creating a veterinary clinic, as well as the strategic business design that maximizes the possibilities of developing a business model that is self-suficient and sustainable. The proposed initiative originated as a personal goal, which aims to take advantage of the current societal trend manifested in the community in question. Definitions, concepts, and formulas that served as a conceptual reference for the financial formula are described here, as well as the identified problems that led to the development of the present. The veterinary clinic, which is intended to be established, will be located within the neighborhood of Carlos María de Bustamante in Morelia, Michoacán, a field study was conducted where 400 inquiries were made to potential clients, as a convenience. The consultations were held at the INDECO sports center, located within the neighborhoods of Plaza la Huerta and Cosmos, these points were chosen because they are close to where the business is intended to be established and are identified as areas of interest where a large number of people gather. It was observed that 87% of the people consulted have pets and more than half are not satisfied with the services provided by their current veterinarian. 41% of the people consulted resort to the veterinary services every 15 days and they have an average expense of $ 150.00 MN, which means that if half of this percentage were secured as new customers and they made an minimal expense of $ 100.00 MN, there would be a biweekly insured income of $ 3,100.00 MN. For the establishment and operation of the clinic, it is required to make an initial investment of $ 213, 954.90 MN, it is projected to generate a gross income of $ 2,407,915.92 MN, with total costs of $ 1,933,949.00 MN in 5 years.
El proyecto de inversión estudia la factibilidad financiera del establecimiento y creación de una clínica veterinaria, así como el diseño de una estrategia de negocios que maximice las posibilidades de un desarrollo sustentable y sostenido; que nace como iniciativa personal, la cual pretende aprovechar una tendencia que manifiesta la sociedad. Aquí se describen definiciones, conceptos y fórmulas que sirven como referencia conceptual para la formulación financiera, así como los problemas identificados que llevaron a la realización del presente. La clínica veterinaria, que se pretende establecer estará localizada en la colonia Carlos María de Bustamante en el municipio de Morelia, Michoacán, se procedió a realizar una investigación de campo donde se aplicaron 400 consultas a clientes potenciales, a manera de conveniencia. Las consultas se realizaron en el deportivo INDECO, plaza escala la Huerta y el mercado de la colonia Cosmos, estos puntos fueron elegidos por que son cercanos a donde se pretende establecer el negocio y son lugares donde se reúne gran cantidad de personas. Se observó que el 87 % de las personas consultadas tienen mascotas y más de la mitad no están satisfechas con los servicios que presta su veterinaria actual. El 41% de las personas consultadas recurren a los servicios veterinarios cada 15 días y éstas tienen un gasto promedio de $ 150.00 MN, lo cual significa que si se tuviera cautiva a la mitad de este porcentaje en el comercio y ellos realizaran un gasto de al menos $ 100.00 MN, se tendría un ingreso quincenal asegurado de $ 3,100.00 MN.Para el establecimiento y funcionamiento de la clínica, se requiere realizar una inversión inicial de $ 213, 954.90 MN, la generará en 5 años, ingresos por ventas de $ 2,407,915.92 MN, con costos totales de $1,933,949.00 MN.
