Today many companies seek to be leaders in the market and this always takes care to have a strategy, depending on the course of business and market goals. In this case a company offering pay television services are analyzed. Starting from its main objective in the market is to offer pay television, which within its organizational structure is the sales department or rather known in its field sales department cambaceo sales, in which the option to outsource sales cambaceo by (commercial Outsourcing) was analyzed. Since today is as an option of competence within companies to hire outsourcing services, which brings many benefits to organizations depending on your line of business in the market, which helps some companies to streamline their services offered on the market and made to be more efficient, competitive companies offer quality and good service to customers. Many companies are often successful in hiring outsourcing services, but not in all cases works or good choice should be careful when hiring outsourcing services for this must carefully analyze what are the strengths of the organization. As in this case the sales department of megacable cambaceo modifying the sales plan by analyzing a potential customer base and future customers this arises the need that today, there is competition day of pay television services analyzed which indicates that times are changing competition is growing every day, which the company needs to find a sales strategy to position their services in the market with the best quality of service. To make the company competitive in the market reengineer their organizational structure is needed and in this case the sale which seeks to give a new image to his services offered by commercial outsourcing will offer a bonus and status the company and will be more competitive in the market through new sales strategies of which take her to be a leader in the services market pay-tv offering different from its competitors in the TV market innovative efficient service and paid in the world.
Hoy en día muchas empresas buscan ser líderes en el mercado y para esto siempre se ocupa tener una estrategia, dependiendo el giro de la empresa y sus objetivos en el mercado. En este caso se analizara una empresa que ofrece servicios de televisión de paga. Partiendo desde su objetivo principal en el mercado que es ofrecer servicios de televisión de paga, lo cual dentro de su estructura organizacional se encuentra el departamento de ventas o más bien como conocido en su ramo de ventas el departamento de cambaceo de ventas, dentro del cual se analizó la opción de externalizar la ventas de cambaceo mediante el (Outsourcing Comercial). Ya que hoy en día se encuentra como una opción de competencia dentro de las empresas el contratar servicios de Outsourcing, lo cual trae muchos beneficios para las organizaciones dependiendo su giro comercial dentro del mercado, lo cual ayuda algunas empresas hacer más eficientes en sus servicios que ofrece en el mercado y hace a las empresas más competitivas ser eficientes ofrecer calidad y buen servicio a los clientes. Muchas empresas suelen ser exitosas al contratar servicios de Outsourcing, pero no en todos los casos funciona o es buena opción se debe tener cuidado al contratar los servicios de Outsourcing para esto debe analizar cuidadosamente cuales son las fortalezas de la organización. Como en este caso se analizó el departamento de cambaceo de ventas de megacable el modificar el plan de ventas mediante un análisis de una cartera de clientes potenciales y clientes futuros esto surge con la necesidad que hoy, en día existe competencia de servicios de televisión de paga lo cual indica que los tiempos cambian la competencia cada día va creciendo, lo cual la empresa necesita buscar una estrategia de ventas para posicionar sus servicios en el mercado con la mejor calidad de servicio.
