This research was carried out with the purpose of identifying the characteristics of the consumer, model (B2C) in the electronic commerce of the city of Morelia, Michoacán. The work yielded clear results, attached to reality ...

This research establishes the market potential of the new trend of ecological tourism in Pátzcuaro, Michoacán, Mexico. In particular, a study is made on the tastes and preferences of ecological tourists. It is not only a ...

This research aims to develop the local panorama of sociodemographic factors, eating habits and physical inactivity associated with obesity and overweight in a population sample of university students in Morelia Michoacán. ...

This research was conducted in order to understand and identify the elements that determine sustainability in the restaurant industry in the Historic Center of the City of Morelia Michoacán. The work yielded clear results, ...

Faced with a reality characterized by unresolved social and environmental problems, it is necessary to observe the behavior of several companies based on their contribution to the solution or treatment of these problems. ...

The objective of this research is to identify the variables that influence the promotion strategy of health sector programs in Morelia, Michoacán. The methodology for market research of (Maholtra, 2008) 385 people in ...

This study analyzes how social factors influence in the acquisition and consumption of alcoholic beverages, factors such as family, reference groups, roles and social status. The study was conducted due to the large problem ...

Strong competition and the prevailing complexity at a time when globalization is increasingly booming, are setting trends for organizations to focus their efforts on strategically manage their technological capabilities. ...

With Social Networks a new way of interaction between people has arisen. It is direct, instant and has different features that allow people to express different trades of their personalities and make easier connections ...

The purpose of this research is to evaluate the feasibility and viability of launching an Inn Hotel suites / cabins called "Meson El Troje", the first of its kind in the city of Morelia, Michoacán; for the accommodation ...