Licenciatura: Recent submissions

  • Estrategias para el lanzamiento de un nuevo producto al mercado 
    Hernández Díaz, Yolanda (Universidad Michoacana de San Nicolás de Hidalgo, 2008-12)
    Market research is a method that helps you meet your current and potential customers. So knowing what the tastes and preferences of customers are and their location, social class, education and occupation, inter alia, may ...
  • Servicio profesional de carrera en la administración pública 
    Flores Morales, Rodolfo (Universidad Michoacana de San Nicolás de Hidalgo, 2009-02)
    The professional career service is one of the most important stages in the structural system of an institution whether governmental or business, or any other. As defined by Manuel Osorio in his "dictionary of legal, political ...
  • Sustitución del IETU por un impuesto único 
    Ramírez Salcedo, Nancy (Universidad Michoacana de San Nicolás de Hidalgo, 2009-02)
    The Ministry of Finance stated that the tax reform would be "for the poor people", but since this year began to pay more tax those earning less income, said the National Association of Fiscalistas. The professionals who ...
  • Mejoras al sistema de contabilidad en el Departamento de Recursos Financieros del Instituto Tecnológico de Cd. Altamirano 
    Leyva Carachure, Martin (Universidad Michoacana de San Nicolás de Hidalgo, 2008-12)
    The present research work, the need for government institutions to improve accounting systems, which allow better internal control of the resources of the public account, cannot be widely and carefully understood. We have ...
  • Las promociones bancarias como medio de captación de clientes 
    Melgar Rincón, Samantha (Universidad Michoacana de San Nicolás de Hidalgo, 2008-12)
    The issue then arises, about the different steps or stages in conducting an investigation, under different approaches. The documentary and field research: the activities undertaken will be. The investigation has to do with ...
  • Tratamiento fiscal de los residentes en el extranjero 
    Pan García, Marcela (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    In recent years the phenomenon of globalization has generated great changes in the world economy, and of course Mexico is no exception. Currently, most companies, as part of its planning strategy, have the need for ...
  • Planeación, tratamiento e interpretación fiscal del título IV de sueldos y salarios del ejercicio 2008 
    Rodríguez Millán, Oscar (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    Work history is undoubtedly the history of man, I cannot say that man may have lived sometime without work. What it is important, however; is to highlight the very different value that Ie has to work through history ...
  • La imagen femenina como elemento fundamental del éxito de una campaña publicitaria grafica en México 
    Popoca Valladares, Eduardo (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    In this globalized world with so much competition in the market have to find new and innovative methods to achieve the success of companies and therefore have to investigate what are the key, the steps needed to achieve ...
  • Estudio sobre la calidad en los Servicios del Servicio de Administración Tributaria 
    Bautista Cruz, Leonardo (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    When you hear the word quality thinks attributes or properties of an object that allows us to deliver a value judgment about him; think of zero, low, good or excellent quality, the meaning of quality equivalent to excellence ...
  • Impuesto empresarial a tasa única en las empresas morelianas 
    García Martínez, Adriana (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    One problem that has historically had the Mexican State is the low tax collection rate available to and demand more resources, theoretically to meet social needs and invest in infrastructure. One factor that undermines the ...
  • Análisis del impacto que tiene la Ley del IDE sobre los negocios 
    Guzmán Rivera, Edgar (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    The 1st of October 2007, an issue that, to date is a little hard to understand arises, is enacted: the Law of Tax on cash deposits. In this thesis it is to try to explain and understand best the subject of Law to Tax on ...
  • El extensionista financiero como consultor de negocios en Michoacán 
    Moreno Arreola, Angélica (Universidad Michoacana de San Nicolás de Hidalgo, 2008-12)
    In fact the expression of the bank has its origin in public loans contracted by the Italian cities at the beginning of the twelfth century, in fact government borrowing were called Monti in Italy that means "pool", made ...
  • Normas de Información Financiera y su influencia en los estados financieros 
    Farías Echenique, Gustavo (Universidad Michoacana de San Nicolás de Hidalgo, 2008-10)
    One problem that arises in interpreting financial information is the lack of an international standard to apply. There is diversity in accounting standards. This creates several problems, mainly: • the inability to establish ...
  • Altru-guías del mochilero 
    Nieto Mendoza, Cristina (Universidad Michoacana de San Nicolás de Hidalgo, 2008-10)
    At present it is impossible to deny that tourism at the state, national and international levels, has a height that is rising and Michoacán is no exception. Tourism in the State of Michoacán, is located in the second in ...
  • Elementos que inciden en la rotación de personal de una organización de autoservicio 
    Herrera Viveros, Hugo César (Universidad Michoacana de San Nicolás de Hidalgo, 2008-10)
    Every day we share in new and changing scenarios, organizations aspiring to be global, reduce costs and increase profits. In this context, the human factor has become more valuable and more difficult to retain, is why ...
  • Implantación de un sistema de control interno al activo fijo en el Programa IMSS-Oportunidades en la Delegación Michoacán 
    Chávez Díaz, Barriga Cuauhtémoc (Universidad Michoacana de San Nicolás de Hidalgo, 2008-10)
    In 2006 my immediate boss asked me to do a supervision support to fixed assets in units of ordinary system and IMSS (Mexican Social Security Institute) Opportunities program; my interest in internal control has drawn much ...
  • El análisis financiero, una herramienta fundamental para el desarrollo de las empresas en Huetamo Michoacán, México 
    De la Paz Díaz, Rubén (Universidad Michoacana de San Nicolás de Hidalgo, 2008-10)
    In developing this thesis, small, and medium enterprises (MSMEs) located in the region of Huetamo, such as social and economic aspects of the micro be analyzed: structure, organization, technology, vision, market, human ...
  • La auditoría fiscal y el trabajo del contador público 
    Pulido Solorio, Elizabeth (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    The work of the public accountant in terms of accounting, can be summarized in that it takes control of all the movements that a company has, grouping them into accounts, which make up the different Financial Statements, ...
  • Compilación de apuntes y material didáctico de Finanzas 1 
    Calderón Muñoz, Santos (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    Finance can be defined as the art and science of managing money, so, dealing with finance processes, institutions, markets and instruments used to transfer money between individuals, companies and governments. The aim of ...
  • Las finanzas en la pequeña y mediana empresa 
    Villaseñor Calderón, María (Universidad Michoacana de San Nicolás de Hidalgo, 2008-11)
    Currently in Mexico businesses they operate in a difficult economic environment due to trade liberalization and economic globalization and more for those that are starting so you should look for alternatives to compete in ...

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