Licenciatura: Recent submissions

  • Análisis de la planeación estratégica para la instalación de un negocio “Villa Rincón Azul” 
    Barajas Álvarez, Nadia Haydeé (Universidad Michoacana de San Nicolás de Hidalgo, 2006-01)
    Villa Rincón Azul was built at the beginning of 2005, as it was entirely an abandoned field; because in its rough walls with only small barred windows looked wooden bars. Since hardly they allow the passage of light to ...
  • Proyecto para el establecimiento de una tienda de autoservicio en Ciudad Hidalgo 
    Soto Armas, Laura Olivia (Universidad Michoacana de San Nicolás de Hidalgo, 2006-01)
    The implementation of a project involves an application of financial resources, and for public or private investor, the correct formulation and evaluation is paramount, considering that this will depend justification. As ...
  • Factores fiscales que influyen en el desarrollo de las pequeñas y medianas empresas 
    Méndez Chávez, Miguel Ángel (Universidad Michoacana de San Nicolás de Hidalgo, 2006-01)
    Our state and our country in general require solid companies where their development depends on the good and correct decisions, both in the external competitiveness as well as the administrative within the companies. ...
  • Implementación de un sistema de control interno en una tienda de autoservicio 
    Hernández Hinojosa, Deyanira (Universidad Michoacana de San Nicolás de Hidalgo, 2005-11)
    The importance of a good system of internal control in organizations has increased in recent years, this because of how convenient it is to measure the efficiency and productivity when implementing them; especially if it ...
  • La mercadotecnia turística de Morelia 
    Paz Rivera, Aurea Berenice (Universidad Michoacana de San Nicolás de Hidalgo, 2005-11)
    Morelia is currently one of the most important, beautiful and visited cities in the Mexican Republic. In the following thesis we will know the importance of Tourism for our Country, our state of Michoacán and in particular ...
  • La importancia de implementar la calidad en las pequeñas empresas de servicios para ser más competitivas 
    Calderón Tapia, Nancy Magali (Universidad Michoacana de San Nicolás de Hidalgo, 2005-11)
    Currently most of the Mexican companies belong to the small or medium companies, since most start as a family business, many of them disappear. The market is becoming more and more changing and especially demanding, customers ...
  • Reclutamiento de personas mayores de 40 años 
    Limón de Jesús, Genoveva (Universidad Michoacana de San Nicolás de Hidalgo, 2005-11)
    The way each organization operates regarding the collaboration of human resources has been modified over time by both parties in order to reach a balance of harmony and well-being; but it is not youth and strength in this ...
  • Importancia del estudio de las Normas y Procedimientos de Auditoría 
    Domínguez Desiderio, Mayra (Universidad Michoacana de San Nicolás de Hidalgo, 2005-11)
    The first chapter will deal with the concept of accounting in general, explaining its evolution and origin, will also address the social need and its objectives. The second chapter will generalize the concept of Audit, its ...
  • El proceso administrativo como pieza fundamental para las empresas avícolas especializadas en aves de combate 
    Mira Muciño, Rafael (Universidad Michoacana de San Nicolás de Hidalgo, 2005-11)
    The administrative process are all the steps for success in any business either production or service delivery as it gives us about the whole order to do things within a company, for this simple but very important reason ...
  • Proceso de reclutamiento y selección de personal de la empresa telefónica Movistar, Conexión Móvil 
    Hurtado Castañeda, Herón (Universidad Michoacana de San Nicolás de Hidalgo, 2005-10)
    Many authors who try to justify their inclination or orientation to the study of the human factor in organizations from the increased level of competition and current market globalization itself. This fact is often used ...
  • Los factores del proceso administrativo 
    Hinojosa Rueda, Luis Alberto (Universidad Michoacana de San Nicolás de Hidalgo, 2005-10)
    Within any social body, whether public or private, is based on the administration for the achievement of the objectives set out by it, so once the social body for the production of goods and services to conform to the needs ...
  • Con devolución de IVA mediante el programa Altex ocasiona mayor flujo de efectivo en las empresas 
    González Zepeda, Edgar Iván (Universidad Michoacana de San Nicolás de Hidalgo, 2005-10)
    At present the role of the CPA is a field of work that covers several areas that were previously not commonly developed, that is, currently expanding, as it is not limited only to prepare financial statements, registration ...
  • Franquicias, opción para desarrollar negocios. Caso (McDonald's) 
    Colín Sánchez, Fabiola (Universidad Michoacana de San Nicolás de Hidalgo, 2005-10)
    The study of the franchise back from the feudal time, between the fifth century and twelfth; socio-economic and political systems based on the kings and nobility of England. Historically and legally we can say that power ...
  • Un enfoque de integración del cliente a la empresa 
    Peña Martínez, Ezdeyna Yazmín (Universidad Michoacana de San Nicolás de Hidalgo, 2005-10)
    Marketing is the business function that identifies the needs and desires of the customer, determines which target markets the organization can better serve and designs products, services and appropriate programs to address ...
  • Administración de calidad en las empresas privadas 
    Villalón Villalón, Elio (Universidad Michoacana de San Nicolás de Hidalgo, 2005-09)
    Quality is "the totality of features and characteristics of a product or service that affects its ability to satisfy certain needs," "this means that we must identify the characteristics and features of products and services ...
  • Proyecto para una campaña publicitaria en el lanzamiento de un producto 
    Rivera Zamudio, Erika Nancy (Universidad Michoacana de San Nicolás de Hidalgo, 2005-09)
    Advertising makes contact with the public. Advertising is the set of ads that makes the world an individual or a company to tell you who he is, where he is and what he has to offer. It is an invitation to enter into ...
  • Calidad en el servicio según las expectativas del cliente 
    Gómez Sántiz, Griselda Alejandra (Universidad Michoacana de San Nicolás de Hidalgo, 2005-10)
    The company in a capitalist society is the main element that drives the development of a country. For a long time it was thought that quality was an exclusive attribute of the tangible products or of the basic services of ...
  • Investigación de mercado para la creación de un kinder-guardería 
    Hurtado Álvarez, Lizbet (Universidad Michoacana de San Nicolás de Hidalgo, 2005-09)
    This market research was conducted with the purpose of collecting a vast information that will enrich us of the existing market, their needs and demands, with this we will form an adequate basis for decision-making and ...
  • La contabilidad gubernamental y la aplicación adecuada de los PCGA para un eficaz desempeño de la admón. pública 
    Pérez Ávila, Hugo Alberto (Universidad Michoacana de San Nicolás de Hidalgo, 2005-09)
    Firstly, the present work is done to accredit the written and right part to present the receptive examination to obtain the title of public accountant. This research, in the same way, is carried out in depth in the study ...
  • La contaduría pública y el lavado de dinero, paradigma mexicano 
    Jiménez Cerrillo, Liliana (Universidad Michoacana de San Nicolás de Hidalgo, 2005-09)
    This thesis is intended to give an overview about the accounting and money laundering and corruption problems caused nationwide. As we know Mexico is the easy target for money launderers because public policies can be ...

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